The Brazilian company will participate in the world’s largest industrial trade show, bringing sustainable innovation to the event where Brazil is the partner country.
From April 20 to 24, Think Plastic Brazil will organize the Brazilian representation of the converted plastics sector at Hannover Messe, the world’s largest industrial trade show, held in Hannover, Germany. This action is part of the ApexBrasil program, reinforcing the international promotion efforts of the national industry. In 2026, Brazil is the event’s partner country, positioning itself as a force for sustainable industrial transformation at one of the main global meetings for technology and innovation. The official opening will be attended by President Luiz Inácio Lula da Silva, reinforcing the strategic relevance of Brazil’s participation.
Think Plastic Brazil is a portfolio of solutions for the converted plastics products sector in the internationalization process for strategic markets, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and the INP (Brazilian Plastic Institute).
Colorfix Masterbatches, recognized for its innovative and sustainable solutions, such as the Revora line, will represent the Brazilian converted plastics industry at the event, an initiative led by Think Plastic Brazil.
According to Francielo Fardo, CEO of Colorfix Masterbatches: “We are bringing solutions to Hannover Messe that prove, in practice, how innovation and sustainability can go hand in hand. In addition to the Revora CO2RE line, we present the Revora Poly-G line of graphene-additive masterbatches, which allows a significant reduction in plastic mass in applications such as Shrink Film and Stretch Film, providing improved mechanical properties and allowing for thickness reduction.”
Considered the world’s main industrial showcase, Hannover Messe brings together exhibitors and visitors from different segments, including advanced manufacturing, engineering, energy, information technology, and industrial solutions. The fair is also established as a space for discussing global industry challenges and paths, highlighting themes such as decarbonization, circular economy, and technological innovation.
“We are very confident and proud to represent Brazil with solutions that contribute directly to production efficiency and reduced environmental impact,” concludes Fardo.
“This action is strategic to expand the international visibility of the Brazilian converted plastics industry, strengthening connections with global players, closely monitoring the main Industry 4.0 trends, and opening new business opportunities and technological partnerships,” says Carlos Moreira, Executive Director of INP and CPO of Think Plastic Brazil.
In addition to the exhibition, the fair’s program includes conferences, forums, and business roundtables that favor the exchange of knowledge and the development of commercial partnerships. For Colorfix, this is an opportunity not only to generate immediate business but also to strengthen its insertion into global value chains.
By participating in Hannover Messe 2026, we reinforce the sector’s commitment to sustainability and innovation, highlighting solutions aligned with the circular economy and the reduction of environmental impacts—themes that are increasingly central to the global industry.
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted 4,773 participations of companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy.
In order to achieve its goals, ApexBrasil carries out several trade promotion initiativesaimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
