Home With the support of the Brazilian Consulate in Barcelona, ApexBrasil (Brazilian Trade and Investment Promotion Agency) and Think Plastic Brazil, a portfolio of solutions that support the converted plastic products sector in the internationalization process for target markets, carried out through a partnership between ApexBrasil and INP (Brazilian Plastic Institute), the delegation of six Brazilian companies that attended Hispack 2024 generated US$ 1 million in new business. They were: Embaquim, GDM Plásticos, Parnaplast, Pulit, Videplast and Zaraplast. Participating companies were highlighted in the Yearbook, so that international buyers could access the virtual catalog through a QR Code at the stand and could contact them even after the fair.
The fair, which took place in Barcelona on May 7th and 10th, is strategic for Think Plastic Brazil members, as it is the most traditional event in Spain for the packaging market and moves not only the Iberian Peninsula, but the entire European area and Northern Africa.
In 2022, exports from companies associated with Think Plastic Brazil reached a value of US$21,416,603, while total exports from Brazil to Spain were US$36,940,151, representing a significant share of 57.98% of Think Plastic Brazil companies in total Brazilian exports in the sector.
“Although exports from those associated with the portfolio fell to US$12,676,623, representing a drop of 40.81% compared to the previous year, Think Plastic Brazil companies maintained a 50.37% share of the sector’s total exports, demonstrating a relevant position in the market”, points out Carlos Moreira, Brazilian Plastic Institute Executive Director & Think Plastic Brazil CPO.
“The opportunity was valuable for us to evaluate, in practice, how the country has reacted to the new requirements for the use of virgin plastic films. We took our bag in box alternative with a percentage of PCR, which was very well received by companies in the chemical sector, and we were also able to obtain an overview of the packaging machinery park operating in Spain, which is a great guide for which packaging alternatives are the most viable”, says Renata Canteiro, technical and ESG director at Embaquim. “We also come into contact with customers who use specialties and have difficulty finding packaging with custom sizes and volumes, which opens doors for our products.”
During the fair, the companies made 63 new contacts, which generated an expected US$2.6 million in new business, thus completing another successful participation of Think Plastic Brazil at Hispack.
About Think Plastic Brazil
Think Plastic Brazil was created in December 2003, when the Brazilian integrated plastics chain was selected as one of the 10 largest in the world and recognized for its high technology, as well as the capacity of its human resources. The project is carried out in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), under the coordination of the Brazilian Plastic Institute (INP), to promote the export of converted plastic products.
About INP
Founded in 1989, the Brazilian Plastic Institute (INP) emerged amid the process of globalization and the need to make the plastics market more competitive internationally. Its strength and representation are due to the union of the Brazilian Plastic Processed and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM) and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
The objective of INP, as a sectoral technological entity, is to be the backbone of the entire plastic production chain in Brazil. To this end, the entity maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards for the manufacture of better quality products.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian production structure among other business platforms that also aim to strengthen the Brazil brand.
