Think Plastic Brazil, on a prospective mission, visits The National Hardware Show in Las Vegas

Prospective Mission

In line with one of its premises of inserting new actions in the civil construction vertical, Carlos Moreira, Brazilian Plastic Institute Executive Director & Think Plastic Brazil CPO, a portfolio of solutions that support the converted plastic products sector in the internationalization process for target markets, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and INP (Brazilian Plastic Institute), visited the The National Hardware Show. The fair took place between March 26th and 28th, in Las Vegas, in the United States. The representative was present to prospect his participation and that of his associates in the 2025 edition.

The event, widely known for its innovations in the ironworks and hardware sector, brought together 1,462 exhibitors from 20 countries, including some Brazilians associated with Think Plastic Brazil, who showed up at the fair: Atlas, Comfort Door, Floridis and Itacorda.

For the first time in Las Vegas, the experience for Comfort Door was very productive, an example of the importance of companies investing in their internationalization. “It really is a fair with lots of business and networking opportunities. We are very pleased with the results obtained, with the new leads and the introduction of our products in this market”, says Gabriela Mattos, the company’s marketing coordinator.

Itacorda stood out with an innovative product, designed precisely for the North American DIY (do it yourself) market. It is a rope made from recycled PET bottles: 16 units are used for every kilo of ecological rope produced.

The product packaging is also a display and dispenser, created as a result of a partnership with ApexBrasil’s Design Export program, initiated during the export clinics parallel to the Buyer Project promoted by Think Plastic Brazil. “The case reiterates the direction that the portfolio believes is crucial for the positioning of companies in global markets: innovation, sustainability and strategic design. To achieve this, the Portfolio plans to create a specific design and innovation hub.” Details Carlos Moreira.

The executive states that The National Hardware Show is an essential fair for companies targeting the North American market and should enter the portfolio calendar in 2025. “It is an invaluable platform, which attracts highly qualified visitors interested in establishing commercial connections. With exclusive entry for professionals in the sector, the fair establishes itself as a favorable environment for business”, he points out. The event will take place between March 18 and 20, 2025.

A fair that brings together different segments in Las Vegas

The National Hardware Show joined the International Builders’ Show (IBS) and the Kitchen & Bath Industry Show (KBIS) in 2023. The merger consolidated the fair as one of the best for the hardware, construction, ironworks and interior design sectors. This year the event was attended by 1,462 exhibitors from 20 countries, such as Germany, Australia, Brazil, Canada, China, Colombia, Korea, United States, Hong Kong, India, Indonesia, England, Iran, Italy, Japan, Mexico, Norway, Pakistan, Taiwan and Vietnam. Participants had the opportunity to learn about and interact with 4,257 innovative products distributed across 18 different categories: storage & organization, sporting goods & outdoor recreation, home goods, automotive, barbecue & grilling, electrical, PPE (personal protective equipment), Farm & Ranch, Hardware, Tools, Hobby/Gift/Specialty Items, Garden & Lawn, Paint & Accessories, Plumbing, Pet Products, Building Products, Retail Service Solutions, and Outdoor Living.

About Think Plastic Brazil

Think Plastic Brazil was created in December 2003, when the Brazilian integrated plastics chain was selected as one of the 10 largest in the world and recognized for its high technology, as well as the capacity of its human resources. The project is carried out in partnership with ApexBrasil (Brazilian Converted Plastics Export and Internationalization Program) under the coordination of the Brazilian Plastic Institute (INP), to promote the export of converted plastic products.

About INP

Founded in 1989, the Brazilian Plastic Institute – INP emerged amid the globalization process and the need to make the plastics market more internationally competitive. Its strength and representation are due to the union of the Brazilian Association of the Plastic Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM) and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).

The objective of INP, as a sectoral technological entity, is to be the backbone of the entire plastic production chain in Brazil. To this end, the entity maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards for the manufacture of better quality products.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international fairs, visits from foreign buyers and opinion leaders to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.