Home Representatives from Think Plastic Brazil, a portfolio of solutions that support the plastics manufacturing sector in the industrialization process for target markets through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and INP (National Plastics Institute), visited the world’s largest toy fair, Spielwarenmesse, held in Nuremberg, Germany, on January 30.
“Our aim is to get to know the event, talk to Brazilian companies that are already here, establish contacts with the organization and try to take part in 2025. We’re looking forward to exploring new business opportunities that this prestigious fair can offer,” explains Carlos Moreira, executive director of the National Plastics Institute and project director of Think Plastic Brazil, who was present as a representative of both. The executive director met with Débora Creutzberg, CEO of Berg Eventos, the trade fair’s representative, and with Brazilian entrepreneurs João Pedro and Djalma Lucio Pivetta, from Usual Brinquedos, a member of the organization that already exhibits at Spielwarenmesse.
The event is the global epicentre of the toy market and is recognized as the sector’s main meeting point. There are 2,354 exhibitors from 68 countries on 170,000 m² of exhibition space, where world leaders in the segment present a comprehensive and diverse view of the market.
Divided into 12 pavilions, some of them with more than one floor, the fair covers a wide range of categories, such as: baby and early childhood; dolls; lifestyle; technical, educational and action toys; modeling; school and creative materials; electronic toys; games, books and experiments; sports and outdoor; party goods, carnival and fireworks. Spielwarenmesse receives an average of 57,000 visitors from 125 countries every year.
About Think Plastic Brazil
Think Plastic Brazil was created in December 2003, when the integrated Brazilian plastics chain was chosen as one of the ten biggest in the world and was recognized for its cutting-edge technology as well as its human resources capabilities. The project is carried out in collaboration with ApexBrasil (Brazilian Trade and Investment Promotion Agency) and under the coordination of the INP (National Institute of Plastic), to promote the export of manufactured plastic products.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and to attract foreign investments to strategic sectors of the Brazilian economy. To reach its goals, ApexBrasil executes a range of trade promotion activities aimed at promoting exports and adding value to Brazilian products and services abroad. These initiatives include prospective and trade missions, business talks, support for Brazilian companies to take part in major international trade show and visits by foreign buyers and tastemakers aimed at familiarizing them with Brazil’s production structure, among other business platforms which are also geared towards strengthening the Brazil brand.
