Home The National Plastics Institute (INP) has renewed its agreement with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) for Think Plastic Brazil, a portfolio of solutions for the plastic transformed products sector in the industrialization process for target markets. This milestone represents the 14th strategic cycle of the agreement with an investment of R$18.3 million, 10% more than the previous agreement.
Carlos Moreira, Executive Director of the National Plastics Institute and of Think Plastic Brazil’s projects, says that the contract is recognition of work that has been producing results for the sector’s exports. “This ambitious action plan not only reflects the optimism and vision of the future shared by ApexBrasil and the National Plastics Institute, but also serves as an invitation to Brazilian companies in the plastics sector to get involved and explore the vast opportunities offered by global markets,” he says.
Between 2022 and 2023, there was a 2.7% growth in the volume of products exported by member companies. The number of companies benefiting saw a significant increase of 24%, while the total number of companies involved in exports rose by 22.54%. Notably, there was a 150% increase in the number of new entrants to the export market, signaling strong activity in the sector. In addition, the geographical diversity of exports expanded, with a 5.26% increase in the destinations reached.
Think Plastic Brazil is the result of a partnership between INP and ApexBrasil and is the official representative of the Brazilian plastics manufacturing industry in the Agribusiness, Toys and Childcare, Civil Construction, Packaging, Manufacturing Inputs and Household Utilities verticals.
“We are a trade association that transversally defends the sector’s interests in the internationalization process and, recently, in attracting investment,” Moreira points out. “As the only ApexBrasil partner organization that defends the international interests of the six verticals presented above, avoiding overlapping efforts, we believe that our challenging goals can be achieved.”
Investment distribution
89% of the budget will be used to develop activities aimed at promoting trade and the image of the Brazilian sector on the global stage. Among the initiatives are participation in international fairs, buyer projects and trade missions, as well as immersions and prospective missions. The project also includes digital communication actions, the production of promotional materials and institutional videos, with the aim of projecting the sector’s dynamism and innovation across borders.
The remaining 11% of the investment will be allocated to structuring the sector’s foundation, with a focus on raising awareness and engaging new prospects, as well as offering courses, lectures and international seminars.
With the investment, Think Plastic Brazil is planning an intense annual calendar, with activities such as Color Trend 2024/2025 and the launch of Yearbook 2024, offering courses and international seminars, highlighting the importance of training and recognizing Brazilian companies in the global market.
About Think Plastic Brazil
Think Plastic Brazil was created in December 2003, when the integrated Brazilian plastics chain was chosen as one of the ten biggest in the world and was recognized for its cutting-edge technology as well as its human resources capabilities. The project is carried out in collaboration with ApexBrasil (Brazilian Trade and Investment Promotion Agency) and under the coordination of the INP (National Institute of Plastic), to promote the export of manufactured plastic products.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and to attract foreign investments to strategic sectors of the Brazilian economy. To reach its goals, ApexBrasil executes a range of trade promotion activities aimed at promoting exports and adding value to Brazilian products and services abroad. These initiatives include prospective and trade missions, business talks, support for Brazilian companies to take part in major international trade show and visits by foreign buyers and tastemakers aimed at familiarizing them with Brazil’s production structure, among other business platforms which are also geared towards strengthening the Brazil brand.
